MCQs on Marketing Management - 7

1. GATT stands for
(A) General Accord on Tariff and Trade
(B) Generous Agreement on Trade and Tariff
(C) General Agreement on Tariff and Trade
(D) Generalist Agreement on Trade and Tariff



2. A Marketing database is built as an aid to
(A) Market research
(B) Product-mix expansion
(C) Reducing cost of production
(D) Price hike



3. In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
(A) Introduction
(B) Growth
(C) Maturity
(D) Decline



4. In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
(A) Concept Development and Testing
(B) Idea Screening
(C) Test Marketing
(D) Commercialization



5. The Branding strategy which uses a different brand name for each product is known as
(A) Overall Family Branding
(B) Line Family Branding
(C) Individual Branding
(D) Brand Extension



6. Which one is not the overseas market entry strategy followed by Multinational Corporations?
(A) Franchise
(B) Collaborations
(C) Joint venture
(D) Strategic planning



7. Goods used by an organization in producing other goods is called
(A) Consumer goods
(B) Industrial goods
(C) Speciality goods
(D) None of the above



8. Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in
(A) Assessing the information needs.
(B) Developing the needed information.
(C) Distributing the information.
(D) All of the above.



9. In which year WTO came into being?
(A) 1980
(B) 2000
(C) 2006
(D) 1995



10. One-level channel consists of
(A) Producer-consumer
(B) Producer-dealer-consumer
(C) Producer-dealer-retailerconsumer
(D) Producer-dealer-wholesaler retailer- consumer



11. Giffen goods are those goods
(A) For which demand increases as price decreases
(B) Which is in short supply?
(C) Which have high elasticity of demand?
(D) Which gives rise to a Cob-Web situation?



12. Changes in population characteristics such as age, gender, race, marital status, income and education are examples of change:
(A) Demographic
(B) Cultural
(C) Geographic
(D) Diversity



13. Which of the following is not included as Micro-Environmental Variables?
(A) Prevailing economic and political conditions.
(B) Emerging new technologies
(C) Financial conditions and culture
(D) None of the above



14. The policy of introducing “New Blood” is
(A) Stereotypic
(B) Bureaucratic as well as redtapic
(C) Innovative and challenging, making the corporate dynamic
(D) Innovative, challenging, but often resisted



15. A marketing plan is composed of three basic components, namely
1. Objectives
2. Policies
3. Program
4. Procedure
5. Hints
6. Decision
7. Command
8. Periodic
9. Diversity

(A) 1, 2 and 3 only
(B) 6, 7 and 8 only
(C) 5, 7 and 9 only
(D) 2, 3 and 9 only

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