MCQs on Marketing Management - 5

1. The term inventory includes
(A) The stock of raw materials only.
(B) The stock of finished goods only.
(C) The stock of raw materials and goods required for production in a factory or finished goods for sales.
(D) None of the above.



2. Three statements are given below:
Statement – I: Introducing an existing product in the new market is called market development.
Statement – II: Introducing a new product in the existing market is called diversification.
Statement – III: Introducing an existing product in the existing market is called market penetration.

Choose the correct option about the statements from among the options given below:
(A) Statements I & II are only correct.
(B) Statements I & III are only correct.
(C) Statements II & III are only correct.
(D) Statements I, II & III are correct.



3. Which of the following statement is true?
(A) A brand name is a part of brand which can be vocalized.
(B) A brand is usually composed of a name and mark of a product.
(C) Brand means a name, term and symbol or a mix thereof used to identify the product of a firm and to distinguish.
(D) All of the above



4. ‘Marketing is a human activity directed at satisfying needs and wants through Exchange process’; is the statement of
(A) Cundiff ad still
(B) Kenneth Andrews
(C) Philip Kotler
(D) Kishwar S. Kan



5. Promotion mix includes
(A) Advertising, publicity, personal selling and sales promotion
(B) Physical attributes, brand, package and product life cycle
(C) Brand name, product benefits, delivery and credit
(D) Transportation, material handling, packaging and customer service



6. Which of the following is not the stage of product life cycle?
(A) Introduction
(B) Growth
(C) Market segmentation
(D) Decline



7. Which is the basic form of Innovation?
(A) Introduction of novel production process
(B) Improvement and development of existing process
(C) Improvement and development of existing firm
(D) All of the above



8. The scientific system of collecting and analysis of data pertaining to market is known as
(A) Production Research
(B) Advertising Research
(C) Marketing Research
(D) None of the above



9. Which one of the following is not the function of Production Management?
(A) Production, Planning and Control
(B) Procurement of Raw Materials
(C) Market Intelligence and Survey
(D) Plant Location and Layout



10. Time study refers to
(A) Developing a standard time to do a particular task
(B) Improving work methods
(C) Value analysis
(D) Value engineering



11. Acceptance Quality level is
(A) Maximum number of defectives that the consumers will accept
(B) Fraction defective(s) that the consumer considers acceptable
(C) Fraction defective(s) that the producer considers acceptable
(D) Maximum number of defectives that the producer will allow



12. The critical path of a network is
(A) For which earliest start time and latest start time are same
(B) The shortest time path through a network
(C) For which earliest finish time and latest finish time are same
(D) The longest time path through a network



13. Diversification is to a new business area that has no obvious connection with any of the company’s existing areas refer to
(A) Forward integration
(B) Backward integration
(C) Conglomerate diversification
(D) Concentric diversification



14. Which business unit generates substantial cash surplus due to low industry growth rate and high profit share?
(A) Dog
(B) Cash cow
(C) Question mark
(D) Star



15. Who plays an important role in the success of products and services and in increasing the marketing share of the firm in business?
(A) Functional level Managers
(B) Corporate level Managers
(C) Business level Managers
(D) All of the above

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6 comments:

  1. Hello sir myself ganesh RRB marketing Kay liye marketing ki book suggest kijyaga

    ReplyDelete
  2. Hello sir myself ganesh RRB marketing Kay liye marketing ki book suggest kijyaga

    ReplyDelete
  3. hello
    ques no 13 have wrong ans.
    exact ans is C

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. 12 D is the correct option sir.please check it.

    ReplyDelete
  6. Q. no 13- Answer is C not D.

    ReplyDelete

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