1. A marketer developing a brand name
that is easy to pronounce would conduct:
(A) An association test
(B) A memory test
(C) A preference test
(D) A recall test
2. Before performing the business
analysis for developing a new product, a company should be engaged in
(A) Idea screening
(B) Product development
(C) Marketing strategy development
(D) Product positioning
3. Relationship marketing aims at
building mutually satisfying long term relations with
(A) Customers
(B) Employees
(C) Marketing partners
(D) All of the above
4. In the social-cultural arena,
marketers may not understand
(A) People’s views
(B) Organisation’s views
(C) Society’s views
(D) Government’s views
5. A manufacturer of industrial goods
would use ______ sales force structure.
(A) Territorial
(B) Matrix
(C) Product
(D) Market
6. Which of the following is/are a
type(s) of direct marketing?
(A) Direct-Response Advertising
(B) Personal Selling
(C) Telemarketing
(D) All of the above
7. In inventory control, which one of the
following factors does not affect the ROL (Re-Order-Level)?
(A) Average Daily Usage
(B) Lead Time
(C) Safety Stock
(D) Holding Costs
8. A marketing effectiveness review is
part of _______ control.
(A) Annual Plan
(B) Profitability
(C) Proficiency
(D) Strategic
9. What kind of pricing strategy a firm
should normally follow for marketing electronic goods?
(A) Penetration pricing strategy
(B) Skimming pricing strategy
(C) Cost plus pricing strategy
(D) All of the above
10. Which fact is true about on-line
marketing?
(A) A website which is user-friendly.
(B) A website which is user-friendly and
regularly updated.
(C) A website which is user-friendly regularly
updated and make product’s graphical image available.
(D) A website which is user-friendly,
regularly updated, provides product’s graphical image and product’s price is
competitive.
11. Which of the following function
involved under marketing management’s function?
1. Collection of market information
2. Marketing coordination
3. Marketing controlling
4. All the above
Codes:
(A) 1 & 2
(B) 2 & 3
(C) 3 only
(D) 4 only
12. Two statements are given below:
Statement – I: Product concept of
marketing holds that consumers would favour those products that are available
and highly affordable.
Statement – II: Production concept of
marketing holds that consumers would not buy enough of the company’s product
unless the company undertakes a substantial promotional effort.
Choose the correct option from the four options given below:
(A) Statement I is correct and II is
wrong.
(B) Statement II is correct and I is
wrong.
(C) Both statements are correct.
(D) Both statements are wrong.
13. Match the following:
List-I
List-II
a. Differentiation 1. How familiar and intimate consumers are
with the brand.
b. Esteem 2. The degree to which a brand is seen as different from others.
c. Relevance 3. How well the brand is regarded and respected.
d. Knowledge 4. The breadth of a brand’s appeal.
Codes:
a b
c d
(A) 1 2 3 4
(B) 2 3 4 1
(C) 3 4 1 2
(D) 4 3 2 1
14. A company following a strategy of
advertising the product for a period followed by a period with no advertising
is called
(A) Concentration
(B) Flighting
(C) Pulsing
(D) Continuity
15. Franchise organisation is an example
of ______ vertical marketing system.
(A) Corporate
(B) Administered
(C) Contractual
(D) Co-operative
2 Comments
One more technique to avoid being scammed as you buy online would be choosing to deal with those retailers who have been doing business for a while.
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plz tell the ans of the 5th qus is option B
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