1. When making purchase decisions the main consideration involved in organizational buying is
(A) Product quality
(B) Price
(C) Service
(D) All the above



2. Which of the variables is not used by marketers for demographic segmentation?
(A) Age
(B) Income
(C) Gender
(D) Poverty



3. An appropriate pricing strategy for a new product to be introduced in the market will be
(A) Average/Marginal cost-plus pricing
(B) Skimming/Penetrating pricing
(C) Product-line pricing
(D) Differential pricing



4. Multi-stage approach to product pricing in a firm involves considerations for setting the price as follows:
i. Selection of firm’s objective
ii. Composition of marketing-mix
iii. Selection of target market
iv. Selection of pricing policy and strategy

 Indicate correct sequence:
(A) iv → ii → i → iii
(B) iii → i → ii → iv
(C) ii → iv → iii → i
(D) i → iii → ii → iv



5. Which one of the following practices is not sought to be regulated under the Consumer Protection Act, 1986?
(A) Sales of defective goods
(B) Supply of services having some deficiency
(C) Misleading advertisements
(D) Goods supplied free of charge



6. In marketing research, primary data can be collected through
(A) Observational Method
(B) Survey Method
(C) Experimental Method
(D) All of the above



7. Holistic marketing does not include
(A) Internal Marketing
(B) Integrated Marketing
(C) Performance Marketing
(D) Financial Marketing



8. Which of the following is not a distinctive characteristic of services?
(A) Transparency
(B) Intangibility
(C) Inseparability
(D) Perishability



9. To remain dominant, a market leader looks for
(A) Ways to expand total market demand
(B) Attempting to protect its current share
(C) Increasing its market share
(D) all of the above



10. Consider the names of organisations/persons listed in List – I and their role/functions given in List – II:
List – I                                                                        List – II
a. Bureau of Indian Standards (BIS)      i. Measurement of Service quality
b. Zeithmal, Parasuraman and Berry     ii. Measurement of quality of Educational service
c. ISO                                                     iii. Standardisation and quality control of manufactured goods
d. National Assessment and
 Accreditation Council                           iv. Quality marking and Certification of standards

 Indicate the correct matching:
      a b c d
(A) i ii iii iv
(B) ii iii iv i
(C) iv ii iii i
(D) iii i iv ii



11. Cognitive dissonance is associated with which stage of the consumer buying decision process?
(A) Need recognition
(B) Information search
(C) Evaluation of alternative
(D) None of the above



12. Consider the following statements:
i. Brand equity is a function of brand awareness and brand preference.
ii. Product lines tend to shorten over time.
iii. The Standards of Weights and Measures (Packaged Commodities) Rules, 1977 provide for the labelling rules relating to packaged commodities.
iv. AIDA Model is relevant to advertising as well as physical distribution.

 Indicate the correct answer:
(A) All the above statements are false.
(B) Only iii is true.
(C) i, iii and iv are true.
(D) Only i is true.


13. In inventory control, which one of the following factors does not affect the ROL (Re-Order-Level)?
(A) Average Daily Usage
(B) Lead Time
(C) Safety Stock
(D) Holding Costs



14. The customer joining the queue and leaving it afterwards is defined as
(A) Jockeying
(B) Balking
(C) Reneging
(D) None of the above



15. The major objective of economists to monopolies is
(A) Lack of technological progress in such industries.
(B) The dangerous impact on democratic government.
(C) The inability in an industry where there is a single producer.
(D) The tendency to restrict output and charge higher price.