1) The marketing technique that uses social networking sites on the internet for promotion or advertising is called as ________________.
a. Networking
b. Viral Marketing
c. Online marketing
d. Internet advertising
a. Distribution
b. Selling
c. Promotion
d. Pricing
3) Example for an augmented product –
a. Exchange offers
b. Guarantee period
c. Maintenance checks
d. Quality standards
4) Identify the feature that makes Marketing research not an exact science
a. It uses scientific methods
b. It deals with behavioural studies
c. It is based on hypothesis
d. It uses data and figures
a. Hotel
b. Hospital
c. Charitable society
d. University
6) The target set for a fixed period for any sales executive is called as
a. Sales territory
b. Activity quota
c. Sales margin
d. Sales quota
a. Product design
b. Product packaging
c. Brand
d. Brand equity
a. Perfect
b. Imperfect
c. Local
d. Global
a. Selective
b. Exclusive
c. Open
d. Intensive
a. Lead evaluation
b. Buyer analysis
c. Order generation
d. Lead generation
11) Delphi
method of estimating future demand for a product or service is associated with
a. Past sales analysis
b. Expert opinion method
c. Market test method
d. Composite of sales force
opinion
12) Two statements are given
below relating to the consumer brand selection model.
Statement I: As per
disjunctive decision rule consumers set a minimum acceptable cut off level for
each attribute and choose the first alternative that meets the minimum standard
for all selected attributes.
Statement II: As per
lexicographic decision rule consumers choose the best brand on the basis of its
perceived most important attribute.
Choose the correct option
about the statements from the options given below:
a. Statement I alone is
correct.
b. Statement II alone is
correct.
c. Both statements are
correct.
d. Both statements are
wrong.
13) Which one of the three basic
approaches used customarily explaining the Marketing System?
a. Commodity, institutions
and functional approach.
b. Commodity, functional
risks, management approach.
c. Product, service mix,
functional and institutional approach.
d. None of the above.
14) Positioning the
production system means
a. Selecting the type of
product design.
b. Selecting the type of
production processing system.
c. Selecting the type of
finished goods inventory policy for each product group.
d. All of the above.
15) The main function of
venture capitalist is to
a. Provide funds to the
steps necessary to establish the commercial viability of a new product, process
or service.
b. Provide funds at all
stages of marketing of new product, process or service.
c. Provide funds at all
stages of production of a new product, process or a service.
d. Provide funds at all
stages of Research of a new product, process or a service.
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