1. The term inventory includes
(A) The stock of raw materials only.
(B) The stock of finished goods only.
(C) The stock of raw materials and goods
required for production in a factory or finished goods for sales.
(D) None of the above.
2. Three statements are given below:
Statement – I: Introducing an existing
product in the new market is called market development.
Statement – II: Introducing a new product
in the existing market is called diversification.
Statement – III: Introducing an existing
product in the existing market is called market penetration.
Choose the correct option about the statements from among the options given below:
(A) Statements I & II are only
correct.
(B) Statements I & III are only
correct.
(C) Statements II & III are only
correct.
(D) Statements I, II & III are correct.
3. Which of the following statement is
true?
(A) A brand name is a part of brand which
can be vocalized.
(B) A brand is usually composed of a name
and mark of a product.
(C) Brand means a name, term and symbol
or a mix thereof used to identify the product of a firm and to distinguish.
(D) All of the above
4. ‘Marketing is
a human activity directed at satisfying needs and wants through Exchange
process’; is the statement of
(A) Cundiff ad
still
(B) Kenneth
Andrews
(C) Philip Kotler
(D) Kishwar S.
Kan
5. Promotion mix
includes
(A) Advertising,
publicity, personal selling and sales promotion
(B) Physical
attributes, brand, package and product life cycle
(C) Brand name,
product benefits, delivery and credit
(D) Transportation,
material handling, packaging and customer service
6. Which of the
following is not the stage of product life cycle?
(A) Introduction
(B) Growth
(C) Market
segmentation
(D) Decline
7. Which is the
basic form of Innovation?
(A) Introduction
of novel production process
(B) Improvement
and development of existing process
(C) Improvement
and development of existing firm
(D) All of the
above
8. The scientific
system of collecting
and analysis of data pertaining to market is known as
(A) Production
Research
(B) Advertising
Research
(C) Marketing
Research
(D) None of the
above
9. Which one of
the following is not the function of Production Management?
(A) Production,
Planning and Control
(B) Procurement
of Raw Materials
(C) Market
Intelligence and Survey
(D) Plant
Location and Layout
10. Time study
refers to
(A) Developing a
standard time to do a particular task
(B) Improving
work methods
(C) Value analysis
(D) Value
engineering
11. Acceptance
Quality level is
(A) Maximum
number of defectives that the consumers will accept
(B) Fraction
defective(s) that the consumer considers acceptable
(C) Fraction
defective(s) that the producer considers acceptable
(D) Maximum
number of defectives that the producer will allow
12. The critical
path of a network is
(A) For which
earliest start time and latest start time are same
(B) The shortest
time path through a network
(C) For which
earliest finish time and latest finish time are same
(D) The longest
time path through a network
13.
Diversification is to a new business area that has no obvious connection with
any of the company’s existing areas refer to
(A) Forward
integration
(B) Backward
integration
(C) Conglomerate
diversification
(D) Concentric
diversification
14. Which
business unit generates substantial cash surplus due to low industry growth
rate and high profit share?
(A) Dog
(B) Cash cow
(C) Question mark
(D) Star
15. Who plays an
important role in the success of products and services and in increasing the
marketing share of the firm in business?
(A) Functional
level Managers
(B) Corporate level
Managers
(C) Business
level Managers
(D) All of the
above
7 Comments
Hello sir myself ganesh RRB marketing Kay liye marketing ki book suggest kijyaga
ReplyDeleteHello sir myself ganesh RRB marketing Kay liye marketing ki book suggest kijyaga
ReplyDeletehello
ReplyDeleteques no 13 have wrong ans.
exact ans is C
This comment has been removed by the author.
ReplyDelete12 D is the correct option sir.please check it.
ReplyDeleteQ. no 13- Answer is C not D.
ReplyDeleteThanks for haring this very good info about roles of marketing, I am also doing my PGCM course from distance learning center and i found this info very useful, thanks for sharing, keep sharing.
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