1. GATT stands
for
(A) General
Accord on Tariff and Trade
(B) Generous
Agreement on Trade and Tariff
(C) General
Agreement on Tariff and Trade
(D) Generalist
Agreement on Trade and Tariff
2. A Marketing
database is built as an aid to
(A) Market
research
(B) Product-mix
expansion
(C) Reducing cost
of production
(D) Price hike
3. In which stage
of product life cycle, the company takes decision whether to maintain, harvest
or drop the product?
(A) Introduction
(B) Growth
(C) Maturity
(D) Decline
4. In which stage
of new product development process, the product and marketing programs are
tested in realistic market settings?
(A) Concept
Development and Testing
(B) Idea
Screening
(C) Test
Marketing
(D)
Commercialization
5. The Branding
strategy which uses a different brand name for each product is known as
(A) Overall
Family Branding
(B) Line Family
Branding
(C) Individual
Branding
(D) Brand
Extension
6. Which one is
not the overseas market entry strategy followed by Multinational Corporations?
(A) Franchise
(B)
Collaborations
(C) Joint venture
(D) Strategic
planning
7. Goods used by
an organization in producing other goods is called
(A) Consumer
goods
(B) Industrial
goods
(C) Speciality
goods
(D) None of the
above
8. Marketing
information system gathers information from internal sources like marketing
intelligence and marketing research to help the manager in
(A) Assessing the
information needs.
(B) Developing
the needed information.
(C) Distributing
the information.
(D) All of the
above.
9. In which year
WTO came into being?
(A) 1980
(B) 2000
(C) 2006
(D) 1995
10. One-level
channel consists of
(A)
Producer-consumer
(B)
Producer-dealer-consumer
(C)
Producer-dealer-retailerconsumer
(D)
Producer-dealer-wholesaler retailer- consumer
11. Giffen goods are those goods
(A) For which demand increases as price
decreases
(B) Which is in short supply?
(C) Which have high elasticity of demand?
(D) Which gives rise to a Cob-Web
situation?
12. Changes in population characteristics
such as age, gender, race, marital status, income and education are examples of
change:
(A) Demographic
(B) Cultural
(C) Geographic
(D) Diversity
13. Which of the following is not
included as Micro-Environmental Variables?
(A) Prevailing economic and political
conditions.
(B) Emerging new technologies
(C) Financial conditions and culture
(D) None of the above
14. The policy of introducing “New Blood”
is
(A) Stereotypic
(B) Bureaucratic as well as redtapic
(C) Innovative and challenging, making
the corporate dynamic
(D) Innovative, challenging, but often
resisted
15. A marketing plan is composed of three
basic components, namely
1. Objectives
2. Policies
3. Program
4. Procedure
5. Hints
6. Decision
7. Command
8. Periodic
9. Diversity
(A) 1, 2 and 3 only
(B) 6, 7 and 8 only
(C) 5, 7 and 9 only
(D) 2, 3 and 9 only
1 Comments
11 D is the correct option sir. Please check it.
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