MCQs on Marketing Management - 6

1. Policies related to Revival of Sick Units are framed by
(A) IIFT
(B) CSIR
(C) SEBI
(D) MSME



2. State Financial Corporation Act encourages in
(A) Establishing Industrial Estates
(B) Establishing small and medium size industries
(C) Establishing Agricultural Farms
(D) All of the above



3. The evaluation of Business activities and behaviour as right or wrong is called
(A) Corporate Governance
(B) Business Ethics
(C) Social Responsibility
(D) None of the above



4. A market structure which consists of one buyer and one seller is referred as
(A) Monopsony
(B) Bilateral monopoly
(C) Monopoly
(D) Duopoly



5. At which stage of new product development process, the launching of New Product will take place?
(A) Business Analysis
(B) Commercialization
(C) Test Marketing
(D) Marketing Strategy Development



6. An entrepreneurial person employed by a corporation and encouraged to be innovative and creative is referred to as
(A) Competitor
(B) Supplier
(C) Entrepreneur
(D) Intrapreneur



7. Which of the following provides direction, serves as standards for evaluating performance and motivates members of the organization?
(A) Mission
(B) Values
(C) Objectives
(D) Goals



8. Making profit by taking advantage of different prices prevailing in different markets is referred as
(A) Hedging
(B) Speculation
(C) Arbitrage
(D) Gambling



9. Environmental issues can be managed by
(A) Investing in environment friendly process or products.
(B) Managing environmental regulations.
(C) Investing in environmental performance improvement.
(D) All of the above.



10. A formal document of what the entrepreneur intends to do to sell enough of the firm’s product or service to make a satisfactory profit is called
(A) Long range plan
(B) Strategic plan
(C) Business plan
(D) None of the above



11. Selection of specific media in which advertisements will be run and when they will be run to reach the target market is called
(A) Advertising
(B) Public Relations
(C) Media Planning
(D) Publicity



12. Statistical Quality Control requires determination of
(A) Quality tolerance limit
(B) Quantity measurement
(C) Production leads time
(D) Inventory carrying cost



13. Which communication component is not a paid form of communication?
(A) Advertising
(B) Sales promotion
(C) Personal selling
(D) Publicity



14. The Government of India established the Small Industries Development Organisation (SIDO) in the year:
(A) 1951
(B) 1972
(C) 1954
(D) 1982



15. Which of the following is not a function of distribution agency?
(A) Transportation
(B) Servicing
(C) Inventorying
(D) Manufacturing

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