MCQs on Marketing Management - 8

1. Which of the following is not the stage of new product development?
(A) Idea Generation
(B) Business Analysis
(C) Test Marketing
(D) Market Segmentation



2. Marketing research does not normally
(A) Gather environmental information
(B) Provide a continuous source of information
(C) Relate to all aspects of marketing operations
(D) Describe the current situation



3. Which of the following is not included in 7 P’s of services marketing?
(A) Physical evidence
(B) People
(C) Process
(D) Marketing plan



4. Which of the following is not the type of Plant Layout?
(A) Product Layout
(B) Process Layout
(C) Fixed Position Layout
(D) Residential Layout



5. Which of the following factor is considered in the selection of a plant location?
(A) Source of Raw-materials
(B) Availability of water
(C) Marketing facilities
(D) All the above



6. Globalization involves
(A) Free flow of technology from one country to another
(B) Free flow of investment from one country to the other
(C) Free flow of people from one country to the other
(D) All the above



7. Which is a short-term strategy for a firm?
(A) Corporate strategy
(B) Business strategy
(C) Company mission
(D) Functional strategy



8. Which is not a global entry strategy?
(A) Exporting
(B) Joint venture
(C) Merger and Acquisition
(D) Blue ocean strategy



9. Which one is not the characteristic feature of Entrepreneurship?
(A) Vision
(B) Risk Bearing
(C) Initiative and Drive
(D) Disloyalty



10. Which of the following organizations is meant for promoting small scale industries at district level?
(A) SIDBI
(B) DIC
(C) SFCs
(D) NABARD



11. The reason for sickness of small scale industry is
(A) Lack of capital
(B) Lack of market
(C) Severe competition
(D) All the above



12. The measure taken by Government to promote small scale industry.
(A) Provision of land
(B) Provision of marketing facilities
(C) Arrangement of credit and raw materials
(D) All the above



13. Small and medium enterprises are
(A) Labour intensive
(B) Capital intensive
(C) Market leader
(D) Industry price determiner



14. The principle of organisation that no employee should report to more than one superior is called
(A) Scalar principle
(B) Span of control
(C) Unity of command
(D) Unity of direction



15. Which of the following is not one of the benefits of E-Commerce?
(A) E-Commerce offers greater flexibility in meeting consumer needs.
(B) E-Commerce can help to reduce cost.
(C) E-Commerce increases potential market share.
(D) E-Commerce increases the net cost per contact.

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