1. Public communication tends to occur within a more
 (A) Complex structure
 (B) Political structure
 (C) Convenient structure
 (D) Formal structure

2. Transforming thoughts, ideas and messages into verbal and non-verbal signs is referred to as
 (A) Channelisation
 (B) Mediation
 (C) Encoding
 (D) Decoding

3. Effective communication needs a supportive
 (A) Economic environment
 (B) Political environment
 (C) Social environment
 (D) Multi-cultural environment

4. A major barrier in the transmission of cognitive data in the process of communication is an individual’s
 (A) Personality
 (B) Expectation
 (C) Social status
 (D) Coding ability

5. When communicated, institutionalised stereotypes become
 (A) Myths
 (B) Reasons
 (C) Experiences
 (D) Convictions

6. In mass communication, selective perception is dependent on the receiver’s
 (A) Competence
 (B) Pre-disposition
 (C) Receptivity
 (D) Ethnicity