MCQs on Marketing Management - 2

1) The 4 P’s of Marketing represent one of the following
a. 4 phases
b. 4 personalities
c. 4 components
d. 4 philosophies



2) Collecting, analysing and evaluating accurate/appropriate marketing related information is the task of –
a. Marketing information system
b. Management information system
c. Materials information system
d. Market information system



3) Acquiring, interpreting, selecting and organising sensory information is called as –
a. Retention
b. Perception
c. Self-actualisation
d. Adoption



4) Among the following external sources of recruiting sales people, find the ODD one - a. Educational Institution
b. Non-competing business enterprise
c. Existing employees
d. Employment exchange



5) The most traditional method used in direct marketing is 
a. Catalogue marketing
b. Direct mail
c. Online marketing
d. Viral marketing



6) In Global marketing orientation, product needs across the countries are __________. 
a. Irregular
b. Ever changing
c. Universal
d. Seasonal



7) An advocate can be converted to a ___________.
a. Partner
b. Client
c. Member
d. Prospect



8) In which of the following will you find Base line, Headline & sub-headline?
a. TV ad
b. Print ad
c. Online ad
d. Radio ad



9) Buzz marketing makes use of ____________ to spread the information about the products to other people.
a. Retailers
b. Suppliers
c. Ad agencies
d. Opinion leaders



10) When medical representatives provide information about new products or medicines to the doctors or hospitals, this type of sales person is called as –
a. Inside order taker
b. Field executives
c. Missionary sales person
d. Sales executive



11) In the product mix pricing strategies, when the price is set for accessories along with the actual product, it’s called as _________________ pricing –
a. Product bundle
b. Optional product
c. Captive product
d. By-product



12) The process of dividing the potential market into sub-markets with common needs and features is called –
a. Segmentation
b. Target marketing
c. Positioning
d. Market coverage



13) One of the characteristics of business market is –
a. Few buyers
b. Many buyers
c. Daily buyers
d. Small buyers



14) Example for a personal factor that influences consumer behaviour is –
a. Religion
b. Reference group
c. Sub-culture
d. Occupation



15) Following is a Macro environmental force EXCEPT –
a. Monetary policies
b. Organisational culture
c. Inflation
d. Demographics

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