(A) Sandstone
(B) Limestone
(C) Gypsum
(D) Marble stone
Answer: (C)
2. Acid used for copper plate etching
(A) Hydrochloric acid
(B) Ferric chloric acid
(C) Sulphuric acid
(D) Nitric acid
Answer: (B)
3. The major weakness of T.V. as an advertising medium is
(A) Limited audience
(B) Too many ads grouped together
(C) They are too expensive
(D) They are too boring
Answer: (B)
4. The most important element of an ad’s copy is
(A) The competitive edge
(B) The buyer benefit
(C) The message
(D) The headline
Answer: (C)
5. SWOT analysis is best appreciated in context of
(A) Campaign planning
(B) Public relations
(C) Profit performance
(D) Marketing analysis
Answer: (D)
6. The most important objective of an ad is
(A) The promise it makes
(B) Its originality
(C) Its ability to appeal
(D) Its professionalism
Answer: (A)
7. Campaign planning has been incorporated in adv. from
(A) Military Planning
(B) Social Planning
(C) Economic Planning
(D) Political Planning
Answer: (A)
8. “Tag line” is also known as
(A) Jaw line
(B) Punch line
(C) Fix line
(D) Thin line
Answer: (B)
9. In which year Picasso worked for his blue period?
(A) 1900 – 1901
(B) 1901 – 1904
(C) 1904 – 1908
(D) 1905 – 1910
Answer: (B)
10. “Line has the power of colour”, who said?
(A) Corot
(B) Degas
(C) Paul Gauguin
(D) Goya
Answer: (C)
(B) Limestone
(C) Gypsum
(D) Marble stone
Answer: (C)
2. Acid used for copper plate etching
(A) Hydrochloric acid
(B) Ferric chloric acid
(C) Sulphuric acid
(D) Nitric acid
Answer: (B)
3. The major weakness of T.V. as an advertising medium is
(A) Limited audience
(B) Too many ads grouped together
(C) They are too expensive
(D) They are too boring
Answer: (B)
4. The most important element of an ad’s copy is
(A) The competitive edge
(B) The buyer benefit
(C) The message
(D) The headline
Answer: (C)
5. SWOT analysis is best appreciated in context of
(A) Campaign planning
(B) Public relations
(C) Profit performance
(D) Marketing analysis
Answer: (D)
6. The most important objective of an ad is
(A) The promise it makes
(B) Its originality
(C) Its ability to appeal
(D) Its professionalism
Answer: (A)
7. Campaign planning has been incorporated in adv. from
(A) Military Planning
(B) Social Planning
(C) Economic Planning
(D) Political Planning
Answer: (A)
8. “Tag line” is also known as
(A) Jaw line
(B) Punch line
(C) Fix line
(D) Thin line
Answer: (B)
9. In which year Picasso worked for his blue period?
(A) 1900 – 1901
(B) 1901 – 1904
(C) 1904 – 1908
(D) 1905 – 1910
Answer: (B)
10. “Line has the power of colour”, who said?
(A) Corot
(B) Degas
(C) Paul Gauguin
(D) Goya
Answer: (C)
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