Previous Year Solved Question Papers

Previous Year Solved Question Papers

MCQs on Marketing Management - 9

1. Factors contributing to unethical behaviour are
(A) Poor leadership
(B) Poor internal communication
(C) Lack of management support
(D) All of the above

2. Which of the following is not included in the five forces of competition?
(A) Bargaining power of suppliers
(B) Bargaining power of consumers
(C) Threat of substitutes
(D) Strategic planning

3. The practice of selling two or more separate products together for a single price is:
(A) Bundling
(B) Dumping
(C) Both (A) and (B)
(D) None of the above

4. In the buying decision process, what is the term used for a person who first suggests buying the product or service?
(A) Influencer
(B) Initiator
(C) Decider
(D) Buyer

5. Strategies formulated to convert a sick unit to healthy is referred to:
(A) Turnaround
(B) Expansion
(C) Diversification
(D) Stabilisation

6. Which one is an international credit rating agency?
(A) Mc Kinsey
(B) B C G
(C) Standard and poor
(D) I M F

7. Marketing myopia concept was developed by
(A) Philip Kotler
(B) Peter Drucker
(C) C. K. Prahlada
(D) Theodore Levitt

8. Emerging market economies are:
(A) A part of developed countries
(B) Newly industrializing countries
(C) A part of developing countries
(D) A part of third world countries

9. What describes the market, product and technological area of business?
(A) Company’s mission
(B) Company’s vision
(C) Strategic plan
(D) None of the above

10. Activities taken up on part time or casual basis to raise income is:
(A) Self employment
(B) Income generation
(C) Entrepreneurship
(D) None of the above

11. The term “Grapevine Communication” is related to
(A) Formal Communication
(B) Informal Communication
(C) Written Communication
(D) Vertical Communication

12. A company using high price and high promotion policy is adopting the following strategy:
(A) Slow skimming
(B) Rapid Penetration
(C) Slow Penetration
(D) Rapid Skimming

13. The number of product lines a company carries is called
(A) Product range
(B) Product mix depth
(C) Product mix width
(D) Product line length

14. Which one of the following facilitates E-Commerce?
(A) Public relations
(B) Direct marketing
(C) Personal selling
(D) Product quality

15. Which among the following will suit the best as location for a chemical plant?
(A) Desert Area
(B) Coastal Area
(C) Plains
(D) Hill Area

MCQs on Marketing Management - 8

1. Which of the following is not the stage of new product development?
(A) Idea Generation
(B) Business Analysis
(C) Test Marketing
(D) Market Segmentation

2. Marketing research does not normally
(A) Gather environmental information
(B) Provide a continuous source of information
(C) Relate to all aspects of marketing operations
(D) Describe the current situation

3. Which of the following is not included in 7 P’s of services marketing?
(A) Physical evidence
(B) People
(C) Process
(D) Marketing plan

4. Which of the following is not the type of Plant Layout?
(A) Product Layout
(B) Process Layout
(C) Fixed Position Layout
(D) Residential Layout

5. Which of the following factor is considered in the selection of a plant location?
(A) Source of Raw-materials
(B) Availability of water
(C) Marketing facilities
(D) All the above

6. Globalization involves
(A) Free flow of technology from one country to another
(B) Free flow of investment from one country to the other
(C) Free flow of people from one country to the other
(D) All the above

7. Which is a short-term strategy for a firm?
(A) Corporate strategy
(B) Business strategy
(C) Company mission
(D) Functional strategy

8. Which is not a global entry strategy?
(A) Exporting
(B) Joint venture
(C) Merger and Acquisition
(D) Blue ocean strategy

9. Which one is not the characteristic feature of Entrepreneurship?
(A) Vision
(B) Risk Bearing
(C) Initiative and Drive
(D) Disloyalty

10. Which of the following organizations is meant for promoting small scale industries at district level?
(C) SFCs

11. The reason for sickness of small scale industry is
(A) Lack of capital
(B) Lack of market
(C) Severe competition
(D) All the above

12. The measure taken by Government to promote small scale industry.
(A) Provision of land
(B) Provision of marketing facilities
(C) Arrangement of credit and raw materials
(D) All the above

13. Small and medium enterprises are
(A) Labour intensive
(B) Capital intensive
(C) Market leader
(D) Industry price determiner

14. The principle of organisation that no employee should report to more than one superior is called
(A) Scalar principle
(B) Span of control
(C) Unity of command
(D) Unity of direction

15. Which of the following is not one of the benefits of E-Commerce?
(A) E-Commerce offers greater flexibility in meeting consumer needs.
(B) E-Commerce can help to reduce cost.
(C) E-Commerce increases potential market share.
(D) E-Commerce increases the net cost per contact.

MCQs on Marketing Management - 7

1. GATT stands for
(A) General Accord on Tariff and Trade
(B) Generous Agreement on Trade and Tariff
(C) General Agreement on Tariff and Trade
(D) Generalist Agreement on Trade and Tariff

2. A Marketing database is built as an aid to
(A) Market research
(B) Product-mix expansion
(C) Reducing cost of production
(D) Price hike

3. In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?
(A) Introduction
(B) Growth
(C) Maturity
(D) Decline

4. In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
(A) Concept Development and Testing
(B) Idea Screening
(C) Test Marketing
(D) Commercialization

5. The Branding strategy which uses a different brand name for each product is known as
(A) Overall Family Branding
(B) Line Family Branding
(C) Individual Branding
(D) Brand Extension

6. Which one is not the overseas market entry strategy followed by Multinational Corporations?
(A) Franchise
(B) Collaborations
(C) Joint venture
(D) Strategic planning

7. Goods used by an organization in producing other goods is called
(A) Consumer goods
(B) Industrial goods
(C) Speciality goods
(D) None of the above

8. Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in
(A) Assessing the information needs.
(B) Developing the needed information.
(C) Distributing the information.
(D) All of the above.

9. In which year WTO came into being?
(A) 1980
(B) 2000
(C) 2006
(D) 1995

10. One-level channel consists of
(A) Producer-consumer
(B) Producer-dealer-consumer
(C) Producer-dealer-retailerconsumer
(D) Producer-dealer-wholesaler retailer- consumer

11. Giffen goods are those goods
(A) For which demand increases as price decreases
(B) Which is in short supply?
(C) Which have high elasticity of demand?
(D) Which gives rise to a Cob-Web situation?

12. Changes in population characteristics such as age, gender, race, marital status, income and education are examples of change:
(A) Demographic
(B) Cultural
(C) Geographic
(D) Diversity

13. Which of the following is not included as Micro-Environmental Variables?
(A) Prevailing economic and political conditions.
(B) Emerging new technologies
(C) Financial conditions and culture
(D) None of the above

14. The policy of introducing “New Blood” is
(A) Stereotypic
(B) Bureaucratic as well as redtapic
(C) Innovative and challenging, making the corporate dynamic
(D) Innovative, challenging, but often resisted

15. A marketing plan is composed of three basic components, namely
1. Objectives
2. Policies
3. Program
4. Procedure
5. Hints
6. Decision
7. Command
8. Periodic
9. Diversity

(A) 1, 2 and 3 only
(B) 6, 7 and 8 only
(C) 5, 7 and 9 only
(D) 2, 3 and 9 only

MCQs on Marketing Management - 6

1. Policies related to Revival of Sick Units are framed by

2. State Financial Corporation Act encourages in
(A) Establishing Industrial Estates
(B) Establishing small and medium size industries
(C) Establishing Agricultural Farms
(D) All of the above

3. The evaluation of Business activities and behaviour as right or wrong is called
(A) Corporate Governance
(B) Business Ethics
(C) Social Responsibility
(D) None of the above

4. A market structure which consists of one buyer and one seller is referred as
(A) Monopsony
(B) Bilateral monopoly
(C) Monopoly
(D) Duopoly

5. At which stage of new product development process, the launching of New Product will take place?
(A) Business Analysis
(B) Commercialization
(C) Test Marketing
(D) Marketing Strategy Development

6. An entrepreneurial person employed by a corporation and encouraged to be innovative and creative is referred to as
(A) Competitor
(B) Supplier
(C) Entrepreneur
(D) Intrapreneur

7. Which of the following provides direction, serves as standards for evaluating performance and motivates members of the organization?
(A) Mission
(B) Values
(C) Objectives
(D) Goals

8. Making profit by taking advantage of different prices prevailing in different markets is referred as
(A) Hedging
(B) Speculation
(C) Arbitrage
(D) Gambling

9. Environmental issues can be managed by
(A) Investing in environment friendly process or products.
(B) Managing environmental regulations.
(C) Investing in environmental performance improvement.
(D) All of the above.

10. A formal document of what the entrepreneur intends to do to sell enough of the firm’s product or service to make a satisfactory profit is called
(A) Long range plan
(B) Strategic plan
(C) Business plan
(D) None of the above

11. Selection of specific media in which advertisements will be run and when they will be run to reach the target market is called
(A) Advertising
(B) Public Relations
(C) Media Planning
(D) Publicity

12. Statistical Quality Control requires determination of
(A) Quality tolerance limit
(B) Quantity measurement
(C) Production leads time
(D) Inventory carrying cost

13. Which communication component is not a paid form of communication?
(A) Advertising
(B) Sales promotion
(C) Personal selling
(D) Publicity

14. The Government of India established the Small Industries Development Organisation (SIDO) in the year:
(A) 1951
(B) 1972
(C) 1954
(D) 1982

15. Which of the following is not a function of distribution agency?
(A) Transportation
(B) Servicing
(C) Inventorying
(D) Manufacturing

MCQs on Marketing Management - 5

1. The term inventory includes
(A) The stock of raw materials only.
(B) The stock of finished goods only.
(C) The stock of raw materials and goods required for production in a factory or finished goods for sales.
(D) None of the above.

2. Three statements are given below:
Statement – I: Introducing an existing product in the new market is called market development.
Statement – II: Introducing a new product in the existing market is called diversification.
Statement – III: Introducing an existing product in the existing market is called market penetration.

Choose the correct option about the statements from among the options given below:
(A) Statements I & II are only correct.
(B) Statements I & III are only correct.
(C) Statements II & III are only correct.
(D) Statements I, II & III are correct.

3. Which of the following statement is true?
(A) A brand name is a part of brand which can be vocalized.
(B) A brand is usually composed of a name and mark of a product.
(C) Brand means a name, term and symbol or a mix thereof used to identify the product of a firm and to distinguish.
(D) All of the above

4. ‘Marketing is a human activity directed at satisfying needs and wants through Exchange process’; is the statement of
(A) Cundiff ad still
(B) Kenneth Andrews
(C) Philip Kotler
(D) Kishwar S. Kan

5. Promotion mix includes
(A) Advertising, publicity, personal selling and sales promotion
(B) Physical attributes, brand, package and product life cycle
(C) Brand name, product benefits, delivery and credit
(D) Transportation, material handling, packaging and customer service

6. Which of the following is not the stage of product life cycle?
(A) Introduction
(B) Growth
(C) Market segmentation
(D) Decline

7. Which is the basic form of Innovation?
(A) Introduction of novel production process
(B) Improvement and development of existing process
(C) Improvement and development of existing firm
(D) All of the above

8. The scientific system of collecting and analysis of data pertaining to market is known as
(A) Production Research
(B) Advertising Research
(C) Marketing Research
(D) None of the above

9. Which one of the following is not the function of Production Management?
(A) Production, Planning and Control
(B) Procurement of Raw Materials
(C) Market Intelligence and Survey
(D) Plant Location and Layout

10. Time study refers to
(A) Developing a standard time to do a particular task
(B) Improving work methods
(C) Value analysis
(D) Value engineering

11. Acceptance Quality level is
(A) Maximum number of defectives that the consumers will accept
(B) Fraction defective(s) that the consumer considers acceptable
(C) Fraction defective(s) that the producer considers acceptable
(D) Maximum number of defectives that the producer will allow

12. The critical path of a network is
(A) For which earliest start time and latest start time are same
(B) The shortest time path through a network
(C) For which earliest finish time and latest finish time are same
(D) The longest time path through a network

13. Diversification is to a new business area that has no obvious connection with any of the company’s existing areas refer to
(A) Forward integration
(B) Backward integration
(C) Conglomerate diversification
(D) Concentric diversification

14. Which business unit generates substantial cash surplus due to low industry growth rate and high profit share?
(A) Dog
(B) Cash cow
(C) Question mark
(D) Star

15. Who plays an important role in the success of products and services and in increasing the marketing share of the firm in business?
(A) Functional level Managers
(B) Corporate level Managers
(C) Business level Managers
(D) All of the above